EARLY ACCESS OPEN

Every vice.

Building wealth.

Link your spending. Set a match rate. Every bar tab, delivery order, and rideshare automatically transfers a percentage straight into your investment account. No willpower required.

No shame. No judgment.Fully automated.Free to try.
THIS MONTH50% match
Friday night out
spent $63
+$31.50
DoorDash
spent $28
+$14.00
Uber
spent $19
+$9.50
Total invested$55.00
How it works
01

Link your accounts

Connect your bank and brokerage via Plaid. Robinhood, Fidelity, Schwab — wherever you already invest. Takes two minutes.

02

Set your match rate

Pick a percentage between 1% and 100%. Every discretionary purchase triggers an automatic transfer of that percentage into your portfolio.

03

Spend. Invest. Repeat.

Live your life. Every vice becomes a deposit. Watch your portfolio grow in the background — no spreadsheet, no discipline, no guilt.

"Your $300 weekend just put $150 into your portfolio."

That's the notification we want you to wake up to.

Why ViceVirtue

No shame. No judgment.

We don't ask you to spend less. We make the spending you already do work harder for your future.

Fully automatic.

Set it once. Every qualifying purchase triggers a transfer in the background. Zero manual steps.

You stay in control.

Adjust your match rate any time. Pause it when you need to. Your money, your rules.

Built for how you bank.

Works with your existing brokerage — Robinhood, Fidelity, Schwab, and more. No new accounts required.

Designed to go viral.

Share your vice-to-virtue stats. Every week is a new story worth telling — and a referral worth making.

Wealth is for everyone.

We built this for the generation that was left out of traditional investing advice. That gap closes here.

Pricing

$7 / month

One flat price. No AUM fees. No surprises.

  • Unlimited transaction matching
  • All spending categories
  • Adjust match rate any time
  • Weekly vice-to-virtue report
  • Portfolio growth tracking
  • Referral program access
Join the waitlist — free

First month free for every referral you send.

Your vices are already
working against you.

Join the waitlist and be first when we open early access. We'll reach out personally.